About Us

Rooted in Culture. Made for Confidence.

Hue & Doo was created by a mama who wanted more than just another baby brand—she wanted a movement. Inspired by the rhythms of early potty training and the richness of cultural pride, we design essentials that help little ones grow confidently from diapers to independence.

As a Black-owned brand, we celebrate every hue, every family, and every messy, magical moment of childhood. Our training underwear isn’t just soft and breathable—it’s thoughtfully made to honor your values, your pace, and your parenting journey.

Whether you're practicing elimination communication or just starting out, Hue & Doo is here to support you with comfort, style, and community.

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Adriana, founder of Hue & Doo, pictured after donating breastmilk to local families in the NICU.

Meet the Founder

Hi, I’m Adriana—healthcare professional, psychology student, and mom with a mission. After more than a decade working in healthcare administration and billing, I wanted to create something for families that combined wellness, heritage, and heart.

Potty training is personal. It’s developmental, emotional, and often overwhelming. Hue & Doo was born to make it easier—for both kids and caregivers—with products that feel good and do good.

Thanks for being part of our village.